JOSEPH is a British contemporary designer brand with a strong core of luxury essentials. The label was created in 1983 by Casablanca-born Joseph Ettedgui, placing importance on luxury essentials and providing women with a complete modern wardrobe.

Contemporary, sophisticated and effortless— the collections are defined by their quality and flawless fit. Attention to detail and a dedication to craftsmanship runs through each garment. Under the vision of Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr, who joined JOSEPH in 2020, the brand continues to realign with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials.  

JOSEPH will continue to define the style of the coming decades just as it did so powerfully in the past.