Straight from the streets of Venice Beach, California, ERL was founded by designer Eli Russel Linnetz. Prior to launching his brand in 2018 and was previously known for working creatively with top celebrities and artists such as Kanye West, Lady Gaga and Kim Kardashian.

His collection is now worn by that same LA-celebrity-crowd who are either fans of the bright, fun prints or more laid-back hues of his designs.