Francie was born from a desire for luxurious knitwear that is also low impact. Beautiful design that happens to be transparent, sustainable, and ethical. Inspired by her years working in Japan, Their pieces are designed to be knitted all in one piece on Japanese knitting machines, creating seamless knits with minimal waste. 

Founded by Anna Woodruff in Melbourne, and now based in Auckland. The collection focuses on natural fibres that breathe with you, and designs that move with you, between occasions, seasons, and years. Carefully crafted in some of the last remaining small, ethically certified, factories in Australia & New Zealand.