Following 12 years at Acne Studios, and after shifting to the helm of HOPE in 2017 as Head of Design, it only took one year for Frida Bard to win ELLE Designer of The Year. Having just received our new SS21 delivery from the Swedish brand, here we explore some of our favourite designer’s thoughts behind her work, cultivating a contemporary and progressive brand whose passion for diversity, creativity and self expression is so evident.
The enduring fashion philosophy of Margaret Howell has always been central to the brand's success and appeal. This year, the British brand celebrates 50 years in design, from postwar austerity and men's shirt for women, to becoming a British national treasure.
Organically grown cotton, vintage looms and one of a kind products are the embodiment of designer, Niime Tamaki’s brand. In 2006 the brand “Tamaki Niime” was established in Nishiwaki, Japan. This region is well known for the traditional Banshu-Ori technique that dates back to 1972. This technique is a singular process of dyeing, weaving and sewing the product.
A strong point of view and a true understanding of women’s needs are essential, and Totême, the label founded by golden couple Elin Kling and Karl Lindman, has both. A physical extension of the sleek and minimal brand put down roots last year in the form of the brand's flagship store in central Stockholm.